There are very few publications that cover the tool sector of the language industry. MultiLingual is clearly the leader in the print sector, but the only other relevant publication is the Tool Box Journal, my electronic journal that is specifically geared toward software tools for the translation industry. As of this writing, more than 11,000 members of the translation community have directly subscribed to the Tool Box Journal. This response underscores the growing acceptance of technology in the translation process. At the same time, it shows that a great number of people in our industry are looking for advice on how to invest in technology that will make their translation more efficient.

And this is good news for tool vendors. The Tool Box Journal provides the best possible exposure to a highly focused user group that is intensely interested in what's happening in the translation tools industry. According to my estimates, 75% of my subscribers are freelancers, while the other 25% are corporate or in-house language professionals. 

Each edition of the Tool Box Journal can be sponsored by one advertiser*. That sponsor will be provided with a two-line space directly under the banner of the Tool Box Journal which will say 

This edition of the Tool Box Journal provided to you by 
<sponsor graphic>

A further placement in the body of the Tool Box Journal will provide space for up to six lines (of 75 characters per line) (see this edition as an example). The cost for this sponsorship is $950 per edition.

* Note that the two columnists in the Tool Box Journal (Josh Goldsmith and Dorothee Racette) independently sell three-line ads to their own advertisers as well.

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