There are very few publications that cover the tool sector of the language industry. MultiLingual is clearly the leader in the print sector, but the only other relevant publication is the Tool Box, my electronic journal that is specifically geared toward software tools for the translation industry. As of this writing, more than 11,000 members of the translation community have directly subscribed to the Tool Box Journal. This response underscores the growing acceptance of technology in the translation process. At the same time, it shows that a great number of people in our industry are looking for advice on how to invest in technology that will make their translation more efficient.

And this is good news for tool vendors. The Tool Box Journal provides the best possible exposure to a highly focused user group that is intensely interested in what's happening in the translation tools industry. According to my estimates, 75% of my subscribers are freelancers, while the other 25% are corporate or in-house language professionals. 

I have structured the pricing of advertisements to encourage ongoing advertising, the most effective way to advertise:

• One-time advertisements are $400 for a three-line ad (75 characters per line).
• A package of three advertisements (which can be spread over a period of six months) is $350 per ad.
• If you subscribe to at least six advertisements in the newsletter for a period of not more than one year the charge is $300 per ad.

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