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There are very few
publications that cover the tool sector of
the
language industry. MultiLingual
is clearly the leader in the print sector, but the only other relevant
publication is the Tool Kit,
my bi-weekly newsletter that
is
specifically geared toward software tools for the translation industry.
As of
this writing, app. 10,000 members of the translation community have
directly subscribed to the Tool
Kit, and
it also goes out to a variety of newsgroups with several more thousand
readers. This response underscores the growing
acceptance of technology in the translation process. At the same time,
it shows
that a great number of people in our industry are looking for advice on
how to
invest in technology that will make their translation more efficient.
And this is good
news
for tool vendors. The Tool
Kit newsletter
provides the best
possible exposure to a highly focused user group that is intensely
interested
in what's happening in the translation tools industry. According to my
estimates, 75% of my subscribers are freelancers, while the other 25%
are
corporate or in-house language professionals.
I
have structured the pricing of advertisements to
encourage ongoing advertising, the most effective way to advertise:
- One-time
advertisements are $350 for a five-line ad (75 characters per
line).
- A
package of
three advertisements (which can be spread over a period of six
months) is
$300 per ad.
- If
you subscribe to at least six
advertisements in the newsletter for a period of not more than one year
the
charge is $250 per ad.
I
will
continue to limit advertisements
to three per newsletter to maximize ad value. Once you know when you
want to
advertise, please let me know immediately -- the available slots have
been booked for several years in a row now. If you want to discuss some
of
the advertising
options call Jost Zetzsche at 541-271-0503 or send an email.
| September
2011 |
September 7
1 - Multiling
2
- SDL |
|
| October
2011 |
October 5
1 -
Multiling
2
- SDL
3 - Reserve
ad |
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| November
2011 |
November 2
1 -
Multiling
2
- Kilgray
3 - SDL |
November 31
1 - Wordfast
2
- Transit
3 - Multiling |
| December
2011 |
December 28
1 -
SDL
2
- Kilgray
3 - Transit |
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| January
2012 |
January
25
1 -
SDL
2
- Multiling
3 - Across |
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| February
2012 |
February
22
1 - SDL
2
- Kilgray
3 - Multiling |
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| March
2012 |
March
21
1 - SDL
2
- Kilgray
3 - Transit
|
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| April
2012 |
April
18
1 - SDL
2
- Kilgray
3 - Atril
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| May
2012 |
May
16
1 - SDL
2
- Kilgray
3 - Atril
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| June
2012 |
June
13
1 - SDL
2
- Kilgray
3 - Atril |
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| July
2012 |
July
11
1 - SDL
2
- Kilgray
3 - Reserve
ad |
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| August
2012 |
August 8
1 - SDL
2 - Across
3 - Reserve
ad |
|
| September
2012 |
September 5
1 - Atril
2
- AIT
3 - Across
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| October
2012 |
October 3
1 - Atril
2
- AIT
3 - Across
|
October 31
1 - Across
2
- Reserve
ad
3 - Reserve
ad |
| November
2012 |
November 28
1 - Atril
2
- AIT
3 - Across
|
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| December
2012 |
December 26
1 - Reserve
ad
2
- Reserve
ad
3 - Reserve
ad |
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