It would be no understatement to say that the tool market for the translation industry is going through an exciting time.

• SDL TRADOS is trying to maintain its market position with new versions of its tools, new acquisitions, and its new certification program.
• across has turned out to be a formidable challenger on the enterprise and LSP level.
• A number of completely new and promising programs have been released, including JiveFusion, Beetext PES, and ClearCat.
• Other relatively new programs such as Heartsome, MemoQ, and Lingotek and the various open source applications are gaining traction.
• Multitrans has been successfully trying to rebrand itself and is rapidly growing in some markets.
• And then, of course, there are the other established tools such as Déjà Vu and Transit in the translation environment tool market that maintain a loyal user base.

Despite this flurry of activity, there are very few publications that cover the tool sector of the language industry. MultiLingual is clearly the leader in the print and online sector, but the only other relevant publication is the Tool Kit, my bi-weekly newsletter that is specifically geared toward software tools for the translation industry. As of this writing, more than 8100 members of the translation community have subscribed to the Tool Kit. This response underscores the growing acceptance of technology in the translation process. At the same time, it shows that a great number of people in our industry are looking for advice on how to invest in technology that will make their translation more efficient.

And this is good news for tool vendors. The Tool Kit newsletter provides the best possible exposure to a highly focused user group that is intensely interested in what's happening in the translation tools industry. According to my estimates, 75% of my subscribers are freelancers, while the other 25% are corporate or in-house language professionals. 

I have structured the pricing of advertisements to encourage ongoing advertising, the most effective way to advertise:

• One-time advertisements are $325 for a text-only five-line ad (75 characters per line).
• A package of three advertisements (which can be spread over a period of three months) is $250 per ad.
• If you subscribe to at least six advertisements in the newsletter for a period of not more than six months, the charge is $200 per ad.

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