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It would be no
understatement to say that the tool market for the translation industry
is going through an exciting time.
- SDL is trying to maintain its market
position with a completely revamped version of
its tools.
- Across and memoQ
have turned out to be formidable challengers on the enterprise and
LSP
level.
- Other established tools such as
Déjà Vu and Transit maintain a loyal user base but are
also making strides with new marketing schemes and, more importantly,
upgraded tools.
- There is a constant stream of new and
smaller tools appearing, challenging the existing tools in price and
user-accessibility.
- And then, of course, there's Lionbridge with it's Translation Workspace and Google with
its Google Translation Toolkit!
Despite
this flurry of
activity, there are very few publications that cover the tool sector of
the
language industry. MultiLingual
is clearly the leader in the print sector, but the only other relevant
publication is the Tool Kit,
my bi-weekly newsletter that is
specifically geared toward software tools for the translation industry.
As of
this writing, app. 10,000 members of the translation community have
directly subscribed to the Tool
Kit, and
it also goes out to a variety of newsgroups with several more thousand
readers. This response underscores the growing
acceptance of technology in the translation process. At the same time,
it shows
that a great number of people in our industry are looking for advice on
how to
invest in technology that will make their translation more efficient.
And this is good
news
for tool vendors. The Tool
Kit newsletter
provides the best
possible exposure to a highly focused user group that is intensely
interested
in what's happening in the translation tools industry. According to my
estimates, 75% of my subscribers are freelancers, while the other 25%
are
corporate or in-house language professionals.
I
have structured the pricing of advertisements to
encourage ongoing advertising, the most effective way to advertise:
- One-time
advertisements are $350 for a five-line ad (75 characters per
line).
- A
package of
three advertisements (which can be spread over a period of three
months) is
$300 per ad.
- If
you subscribe to at least six
advertisements in the newsletter for a period of not more than six
months, the
charge is $250 per ad.
I
will
continue to limit advertisements
to
two per newsletter to maximize ad value. Once you know when you want to
advertise, please let me know immediately -- the available slots have
been booked for several years in a row now. If you want to discuss some
of
the advertising
options call Jost Zetzsche at 541-271-0503 or send an email.
| May
2010 |
May 5
1 - SDL
2 - Multicorpora |
May 19
1 - AMTA
2 - TermWiki |
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| June
2010 |
June 2
1 - SDL
2 - Western Standard | June 16
1 - Western Standard
2 - Total Recall |
June 30
1 - Western Standard
2 - Wordbee |
| July
2010 |
July 14
1 - AMTA
2 - Western Standard
| July 28
1 - Western Standard
2 - Total Recall |
|
| August 2010 |
August 11
1 - Western Standard
2 - AMTA |
August 25
1 - Total Recall
2 - Kilgray | |
| September 2010 |
September 8
1 - XTM
2 - SDL |
September 22
1 - Kilgray
2 - SDL |
|
| October 2010 |
October 6
1 - Total Recall
2 - XTM |
October 20
1 - Kilgray
2 - SDL | |
| November 2010 |
November 3
1 - Wordfast
2 - Reserve
ad |
November 17
1 - Total Recall
2 - SDL | |
| December 2010 |
December 1
1 - SDL
2 - Reserve
ad |
December 15
1 - SDL
2 - Wordfast |
December 29
1 - Total Recall
2 - Reserve
ad |
| January 2011 |
January 12
1 - Reserve
ad
2 - Reserve
ad |
January 26
1 - Reserve
ad
2 - Reserve
ad |
|
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